Work that grows
on purpose

Petruscio Farms is the botanical home base — a project built around the serious business of plants and the not-entirely-serious business of loving them too much. It's where decades of hands-in-the-soil experience meets a genuine obsession with aroids, rare specimens, and the kind of plant knowledge you don't get from a YouTube algorithm.

Through Petruscio Farms, I develop educational content, care resources, and community around plants for everyone from total beginners to serious collectors. The philosophy: plants deserve good science, and people deserve explanations that don't put them to sleep. Both are possible. I have evidence.

Some of the most meaningful work I do happens in rooms with people who are already deeply passionate about plants and growing communities — Master Gardeners and the programs that support them. I serve in advisory capacities that let me contribute to curriculum design, program development, and the kind of thoughtful expansion that keeps these programs relevant, accessible, and genuinely useful.

Good advisory work, like good gardening, is mostly about knowing when to step back and let the system do its thing — and knowing exactly when to intervene before the whole thing goes sideways. I've gotten pretty good at reading the room. And the soil.

Employee experience is my favorite analogy problem. Every organization is an ecosystem — and like any ecosystem, the visible stuff (your culture deck, your all-hands slides, your carefully worded values) is only as healthy as the root system underneath. I help organizations figure out what's actually going on underground.

My consulting work focuses on onboarding journeys, team culture, and the places where people's experience of work quietly goes wrong — often before anyone notices. I work especially well with nonprofits, creative organizations, and companies that have good intentions but suspect their processes haven't quite caught up yet. (You know who you are. I have worksheets.)

Turns out that someone who can explain the relationship between fungi and tree root systems to a general audience can also, probably, write a compelling narrative about almost anything. I've been doing creative work — scripts, music, the occasional wildly ambitious project that defies clean categorization — alongside everything else, because creative thinking isn't a side dish. It's the whole meal.

This work is weird and wonderful and intentionally hard to elevator-pitch. The common thread: storytelling that's specific enough to be true, light enough to be joyful, and structured well enough that it actually lands. If you're curious what that looks like in practice, I'd love to tell you over a long cup of something warm.